I have to give ABC credit for this feat. We all know CBS is the champion of broadcast television, but give ABC credit for carving out a couple nights a week on top. The network has mastered the broadcast television reality series and as predicted Emily Maynard on The Bachelorette was good for ratings.
With Dancing and the season opener of The Bachelorette against competition including season finales on CBS(CBS’ How I Met Your Mother/Hawaii Five-0) and a 2-hour season premiere on NBC (America’s Got Talent), ABC finished as Monday’s most-watched TV network for the 9th week running, outdrawing CBS by 1.5 million viewers, NBC by 3.0 million viewers and Fox by 5.1 million viewers. The Net also ranked #1 on Monday across all key Women (W18-34/W18-49/W25-54) and continued to dominate Fox’s drama line up in Adults 18-49 (+25% advantage over Bones and House).
Building throughout its shortened 90-minute broadcast (8-9:30pm), ABC’s Dancing with the Stars once again registered as Monday’s most-watched TV program and jumped to the top its slot for the 9th straight week, beating NBC’s season premiere of America’s Got Talent by 5.6 million viewers. In addition, the wide-appealing ABC dance competition paced well ahead of Fox’s dramas in the slot among Adults 18-49 (+30%) and made ABC the #2 broadcaster with Kids 2-11.
- · DWTS posted best-since premiere numbers with Adults 18-34 and Women 18-34 – since 3/19/12.
During the final 90 minutes of the evening (9:30-11pm), ABC’s 8th season premiere of The Bachelorette finished #2 to CBS among Total Viewers and Adults 18-49, while ranking #1 in its time period with Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54). From 10-11pm, ABC’s The Bachelorettedefeated the finale of Hawaii Five-0 by 50% in Adults 18-34, while dominating NBC’s Smash across the board:Total Viewers (+26%) Adults 18-34 (+40%), Adults 18-49 (+39%) and Adults 25-54 (+32%).
- · The Bachelorette built on its Dancing lead in with Adults 18-34 and among key Women (W18-34/W18-49). In fact on all 3 Nielsen measures, The Bachelorette posted 9-week highs for ABC in the time period – since 3/12/12.
- · Despite premiering against stiffer competition opposite the final half-hour of America’s Got Talent andnot having the advantage of opening out of the season finale of Dancing this year, ABC’s The Bachelorette retained 90% or better of its year-ago premiere among key younger demos: AD18-34 (96%), W18-34 (94%), W18-49 (91%), M18-34 (90%) and M18-49 (92%).
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