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ABC’s Duets outdrew back-to-back series debuts on Fox

Written by Alexander Tucker   // 06/08/2012

DuetsIn head-to-head competition from 8-10pm, ABC’s Duets outdrew back-to-back series debuts on Fox (Take Me Out/The Choiceby 1.4 million viewers, leading its unscripted competition in all 4 half-hours.

 

  • Gaining audience throughout its broadcast, Duets grew by 8% in viewers and by 18% in young adultsfrom its first hour to its second hour.  In fact from 9-10pm, Duets towered over the series debut of NBC’s Saving Hope with Total Viewers (+74%) and Adults 18-49 (+86%).

 

From 10-11pm, ABC’s Rookie Blue finished as the 2nd-most-watched TV series overall and ranked as the #1 series with key Women (W18-49/W25-54).  In the hour, the ABC drama beat out NBC’s time-period premiere ofRock Center with Brian Williams by 2.2 million viewers, by 60% in Adults 25-54 and by 86% in Adults 18-49.

 

·         Rookie Blue matched a season high in Adults 18-34 and grew to a new season best with Women 18-34.  The ABC drama equaled its highest Women 18-34 number since last July - since 7/28/11.


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