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American Horror Story: Asylum Premieres to Huge Ratings

Written by Alexander Tucker   // 10/18/2012

American Horror Story: Asylum Premieres to Huge Ratings




American Horror Story: Asylum Premieres to Insane Ratings

Television’s #2-Ranked Program in Primetime Wednesday (10/17)

Among Adults 18-34, Women 18-34 and Men 18-34 Behind ABC’s Modern Family

And TV’s #1-Ranked Program in Those Demos in the 10 PM Time Period

Cable’s #1 Show on Wednesday Among Adult 18-49, Women 18-49, Adults 18-34, Women 18-34, and Men 18-34

Miniseries Debut Scares Up a Combined 5.79 Million Total Viewers, 4.17 Million Adults 18-49 and 2.7 Million Adults 18-34

Asylum Premiere Was the Talk of Social Media Wednesday


October 18, 2012 – The new FX miniseries American Horror Story: Asylum got off to an insane start as its premiere telecast (10/17/12, 10-11:05 PM) was the #2 two-ranked primetime program on television Wednesday in Adults 18-34, Women 18-34 and Men 18-34 behind ABC’s Modern Family, and it was TV’s #1-ranked program in the 10 PM time-period in those demos. In addition, it ranked as cable’s top program on Wednesday in Adults 18-49 and Women 18-49.


For the night, Chapter 1 of American Horror Story: Asylum, “Welcome to Briarcliff,” drew a combined multi-telecast audience of 5.79 million Total Viewers, 4.17 million Adults 18-49 and 2.7 million Adults 18-34 (premiere at 10, and encore telecasts at 11:05 PM and 1 AM). Those totals marked respective gains of +15%, +29% and +50% over the multi telecast audience for the 2011 premiere of its predecessor American Horror Story (10/5/11).


“We congratulate Ryan Murphy, Brad Falchuk, Dante Di Loreto and Tim Minear, the producers, writers, crew, and especially our award-winning cast,” said FX Networks President and General Manager John Landgraf. “Ryan’s decision to make this show a new miniseries every year was a stroke of genius and the audience totally embraced the concept. For FX to have Sons Of Anarchy and American Horror Story: Asylum on back-to-back nights as two of TV’s top-rated shows is a wonderful achievement and a true credit to our showrunners.”


On a first-run basis, AHS: Asylum posted 2.78 million Adults 18-49 (2.20 rating), 1.78 million Adults 18-34 (2.63 rating), 1.62 million Women 18-49 (2.54 rating), 1.01 million Women 18-34 (2.97), 771,000 Men 18-34 (2.28 rating) and 3.85 million Total Viewers. The debut of American Horror Story: Asylum outpaced any single telecast of American Horror Story (10/5/11), and topped that miniseries’ debut with increases of +37% in Adults 18-49; +50% in Adults 18-34; +49% in Women 18-49; +54% in Women 18-34; +44% in Men 18-34, and +21% in Total Viewers.


American Horror Story: Asylum was the #1 program last night at 10 PM in Adults 18-34 by a landslide, beating Nashville (ABC) by +56% (1.78 million vs. 1.14 million); CSI (CBS) by +111% (1.78 million vs. 844,000); and Chicago Fire (NBC) by +133% (1.78 million vs. 763,000). It also was the runaway #1 program at 10 PM vs. broadcast in delivery of Women 18-34 outpacing ABC, CBS and NBC in that demo by +26%, +106%, and +112% respectively.


It ranked as television’s #2 program Wednesday at 10 PM in delivery of Adults 18-49 on Wednesday at 10 PM behind CSI (2.35 rating), and ahead of Nashville (ABC) by +8%, and Chicago Fire (NBC) by +45%.


FX’s lead-in movie to American Horror Story: Asylum, the broadcast premiere of Twilight: New Moon, turned in an outstanding performance, delivering 1.55 million Adults 18-49.


American Horror Story: Asylum also was a huge topic on social media last night according to Bluefin Labs Social Media (see Social Television chart below). According to Bluefin’s measurement of comments about primetime TV programs on Wednesday, AHS: Asylum dominated cable and was #2 in all of television for the night with almost half a million Total Comments. It was by far the #1 telecast in cable for the night and was the #1 scripted program in all of television. Its delivery of comments was 14x the amount delivered by last year’s American Horror Story premiere (437k vs. 31k).


Set in 1964, American Horror Story: Asylum takes us into a Church-run haven for the criminally insane, ruled with an iron fist by Sister Jude (Jessica Lange), a nun with a troubled past. Inside this locked down facility, danger lurks around every corner. From Nazis and serial killers, to mutants and aliens, no one is safe inside these walls. Starring Jessica Lange as “Sister Jude,” Sarah Paulson as “Lana Winters,” James Cromwell as “Dr. Arthur Arden,” Evan Peters as “Kit Walker,” Lily Rabe as “Sister Mary Eunice,” Lizzie Brocheré as “Grace,” Zachary Quinto as “Dr. Oliver Thredson,” and Joseph Fiennes as “Monsignor Timothy Howard.” Guest stars for the miniseries will include Frances Conroy, Chloë Sevigny, Adam Levine, Jenna Dewan-Tatum, Mark Consuelos, and Ian McShane. American Horror Story: Asylum is produced by 20th Century Fox Television.



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