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‘Army Wives’ Returns With an Impressive 3.3m Viewers

Written by Alexander Tucker   // 06/25/2012




LOS ANGELES, CA (June 25, 2012) – After a five week break, fans of Lifetime’s hit drama Army Wives flocked to the first of more all-new episodes of its sixth season last night, when it averaged 3.3 million Total Viewers, a 10% increase versus its current season average. The program also posted significant jumps in other key demographics, including Adults 25-54 (1.5 million, +15%), Women 25-54 (1.2 million, +20%) and Women 18-49 (988,000, +7%).Army Wives, which airs at 10:00pm ET/PT, also averaged 1.2 million Adults 18-49 viewers, even from its season six average.


Propelling Lifetime to be the number one cable network among Women in its time period, Army Wives follows the struggles, dreams and friendships of a diverse group of women – and one man – living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico, Kelli Williams and Catherine Bell, and also features Kellie Martin, Alyssa Diaz and JJ Soria.


Produced by ABC Studios, with Mark Gordon and Jeff Melvoin serving as executive producers, the series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.


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