Best Thanksgiving 5-Day Box Office Ever! Twilight Breaking Dawn Part 2 Remains #1, Skyfall stays at #2, and Lincoln holds on to the #3 Spot.
This has been a banner box office weekend. It’s the biggest 5-Day Thanksgiving weekend in the history of film. The box office did $288 million dollars. That smashes the previous record from 2009, which brought in $270.5 million dollars. It was sort of the perfect storm as none of the studios backed off. Even with Twilight Breaking Dawn Part 2 and Skyfall on the Board, Dreamworks (Rise of The Guardians), Fox (Life of Pi), Film District (Red Dawn), Fox Searchlight (Hitchcock), Sony Pictures Classics’ (Rust and Bone), and The Weinstein’s (Silver Linings Playbook) all released new films.
Of the new films, Rise of The Guardians had the best weekend. Still the film finished in 4th with an estimated $32 million dollar 5-day haul. That was extremely disappointing. The film was released in a robust 3,653 theaters, meaning there was a lot of empty seats. The film cost $145 million dollars to produce, and had the voices of Chris Pine, Alec Baldwin, Hugh Jackman, Isla Fisher and Jude Law. But the marketing was weak and if the film doesn’t pick up next week, it will be labeled a bomb.
On the other hand, Life of Pi over performed with at 5-day $30 million dollar weekend. The Ang Lee film is full of Oscar buzz and the reviews have been fantastic. This film could have legs, much like Ben Affleck’s Argo. I Expect Life of Pi to stay in the top 10 through December and into January.
Red Dawn, the action film geared towards teens fell flat. It was right on the mendoza line of tanking with a 5-Day $22.5 million dollar weekend. Worse for the film, the reviews have been awful. This film will probably see a huge drop next week and fade from memory.
The last film I want to mention is Silver Linings Playbook which had a very good 5-day haul of $6.1 million dollars. What’s so good about that $6.1 million? Well, the film only opened in 367 theaters. The story of this films box office run won’t be known until mid December though. We’ll keep an eye on it and see if Weinstein puts the film in more theaters. Also, Bradley Cooper has generated a little Oscar buzz — lets see if that fades over the next week. If not, this film could have legs.
Box Office Top Ten
1. Breaking Dawn Part 2 (Summit/Lionsgate) Week 2 [Runs 4,070] PG13
Wednesday $13.3M, Thursday $8.3M, Friday $17.4M, Saturday $17.3% (-7%)
3-day Weekend $44.2M, 5-day Holiday $66.0M, Cume $228.9M
2. Skyfall (Eon/MGM/Sony) Week 3 [Runs 3,526] PG13
Wednesday $7.4M, Thursday $7.7M, Friday $14.7M, Saturday $13.4M (-9%)
3-Day Weekend $36.0M, 5-Day Holiday $51.1M, Cume $221.7M
3. Lincoln (DreamWorks/Fox/Disney) Week 3 [Runs 2,018] PG13
Wednesday $4.2M, Thursday $4.8M, Friday $9.9M, Saturday $9.6M (-3%)
3-Day Weekend $25.1M, 5-Day Holiday $34.2M, Cume $62.3M
4. Rise Of The Guardians 3D (DreamWorks Anim/Par) NEW [Runs 3,653] PG
Wednesday $4.8M, Thursday $3.7M, Friday $9.2M, Saturday $9.1M (-3%)
3-day Weekend $23.5M, 5-Day Holiday $32.0M
5. Life Of Pi 3D (Fox) NEW [Runs 2,927] PG
Wednesday $3.6M, Thursday $4.5M, Friday $8.8M, Saturday $8.2M (-7%)
3-Day Weekend $21.8M, 5-Day Weekend $30.0M
6. Wreck-It Ralph 3D (Disney) Week 4 [Runs 3,259] PG
Wednesday $3.7M, Thursday $2.5M, Friday $6.7M, Saturday $6.4M (-4%)
3-Day Weekend $16.4M, 5-Day Holiday $22.6M, Cume $149.1M
7. Red Dawn (Film District) NEW [Runs 2,724] PG13
Wednesday $4.2M, Thursday $3.2M, Friday $6.0M, Saturday $5.4M (-10%)
3-Day Weekend $14.1M, 5-Day Holiday $22.5M
8. Flight (Paramount) Week 4 [Runs 2,638] R
Wednesday $1.2M, Thursday $1.4M, Friday $3.3M, Saturday $3.2M (-3%)
3-Day Weekend $8.2M, 5-Day Holiday $10.9M, Cume $74.4M
9. Silver Linings Playbook (Weinstein) Week 2 [Runs 367] R
Wednesday $661K, Thursday $617K, Friday $1.6M, Saturday $1.6M (+3%)
3-Day Weekend $4.2M, 5-Day Holiday $5.5M, Cume $6.1M
10. Argo (Warner Bros) Week 7 [Runs 1,255] R
Wednesday $568K, Thursday $614K, Friday $1.5M, Saturday $1.5M (0%)
3-Day Weekend $3.8M, 5-day Holiday $4.8M, Cume $98.0M
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