Find us

Box Office Forecast: ‘Brave’ in a Landslide

Written by Alexander Tucker   // 06/22/2012

Box Office



I’m wishing Abraham Lincoln: Vampire Hunter all the luck in the world, but Pixar’s, Brave, is going to crush it this weekend. On the bright side, the film should still give a fine showing. It’s very possible Vampire Hunter will gain back 40% or more of its $69 million dollar production budget. Especially when you add the foreign Box Office receipts. Meanwhile, Madagascar 3′s rain will officially end this week with a new animated film hitting the block, but look for Prometheus to hold strong. If Ridley Scott’s Sci-Fi can pull in double digits, if it can gross over $10 million dollars this weekend, it will be a win for 20th Century Fox.


Here is what Box Office Mojo had to say, ‘Coming off a somewhat quiet weekend, the box office should be revitalized a bit thanks to the release of Disney/Pixar’s latest movie. Brave is set to open in a Pixar-record 4,164 locations, 2,790 of which will include 3D shows. Abraham Lincoln: Vampire Hunter will also try to battle its way to solid grosses at 3,106 theaters (2,497 with 3D), but its target demographic is too narrow for it to really break out. Meanwhile, Focus Features is releasing apocalyptic comedy/drama Seeking a Friend for the End of the World at 1,618 venues, while To Rome with Love, Woody Allen’s follow-up to Midnight in Paris, launches in a handful of theaters in New York and Los Angeles… MORE


Weekend Forecast (June 22-24)
1. Brave - $64.7 million
2. Abraham Lincoln - $17.1 million
3. Madagascar 3 - $15.3 million (-55%)
4. Prometheus - $10.7 million (-48%)
—. Seeking a Friend - $8.2 million



Bar for Success
It’s okay if Brave misses the $60 million standard Pixar opening, though not by much—it really ought to be earning at least $50 million this weekend. With a very wide release and 3D ticket pricing, Abraham Lincoln: Vampire Hunter needs to earn a minimum of $20 million this weekend, while Seeking a Friend at the End of the Worldshould be in good shape anywhere close to $10 million.




Similar posts