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Box Office Forecast: Insiders like Madagascar, But Anything Can Happen

Written by Alexander Tucker   // 06/15/2012

Box Office



This is one of those weekends where anything can happen. Most Hollywood insiders expect Madagascar 3 to take home the weekends No.1 spot, but you can never put anything past Tom Cruise and a game Alec Baldwin. Look for Rock of Ages to pull off a possible shocker. Or at the very least win Friday before fading on Saturday as parents take their kids to the movies.


Yet, still there are no guarantees that Rock of Ages will out duel, Prometheus. Ridley Scott’s latest has received strong word of mouth reviews and it’s the only action/sci-fi alternative in theaters right now. Yes, Men in Black 3 and The Avengers are still lingering, but by looking at the box office returns, its seems as if everyone has already seen those movies if they were so inclined.


Box OfficeBox Office Mojo Writes, ‘The box office gets a heavy dose of 80s nostalgia this weekend thanks to musical Rock of Ages, which utilizes 80s rock tunes for all of its songs, and R-rated comedy That’s My Boy, which finds Adam Sandler sporting an 80s mullet. This isn’t the first time that a June weekend has harkened back to that decade: in 2010, The Karate Kidremake and The A-Team adaptation opened to a combined $81 million. There’s virtually no chance thatRock of Ages and That’s My Boy deliver a similar result, and Madagascar 3: Europe’s Most Wanted will likely hold on to first place.

Rock of Ages
 and That’s My Boy feature two of the most bankable stars in recent movie history, though Tom Cruise’s portrayal of fictional rock legend Stacey Jaxx isn’t likely to have a huge impact on the initial box office haul forRock of Ages. Cruise was one of, if not the, biggest box office draw in the world up until a few years ago, when some poor movie choices and bizarre behavior seemed to weaken his brand a bit. He’s coming off a monster success in Mission: Impossible – Ghost Protocol, though, which set a new record for Cruise with over $693 million worldwide…. MORE


Weekend Forecast (June 15-17)
1. Madagascar 3 - $33.8 million (-44%)
2. Rock of Ages - $28.6 million
3. That’s My Boy - $24.5 million
4. Prometheus - $23.5 million (-54%)


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