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BOX OFFICE FORECAST: Who Finishes 2nd Behind Brave? Ted or Magic Mike?

Written by Alexander Tucker   // 06/29/2012

Box Office


This weekends Box Office Forecast is more about 2nd place than first. brave Should win the Weekend.


The final weekend of June is also the most crowded so far this Summer, with four new nationwide releases competing to dethrone Disney/Pixar’s Brave. At 3,239 locations, Seth MacFarlane’s Ted aims to be the first R-rated comedy hit of the Summer, while Channing Tatum will woo female audiences at 2,930 theaters in male stripper flick Magic Mike. Also, Tyler Perry has his first Summer release withMadea’s Witness Protection (2,161 venues), and Disney/DreamWorks takes a stab at adult counterprogramming with People Like Us (2,055 theaters).

With The Hangover Part II ($254.5 million),Bridesmaids ($169.1 million), Horrible Bosses ($117.5 million) and Bad Teacher ($100.3 million), last Summer was without a doubt the best Summer ever for R-rated comedies. That’s not the case this year, though, as bothThe Dictator ($58.9 million) and That’s My Boy ($31.4 million) have failed to deliver similar box office returns. That seems to be a problem more with supply than demand, as those two movies just weren’t fresh enough to attract much interest….MORE



Forecast (June 29-July 1)
1. Brave - $35.2 million (-47%)
2. Magic Mike - $31.5 million
3. Ted - $28.3 million
4. Madea’s Witness Protection - $23.1 million
-. People Like Us - $4.8 million


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