This is going to be one of the worst box office Returns, weekends of the summer, but it won’t be boring.
UPDATE – SUNDAY 8:23AM PT: The Box Office continued to slide along like a snail Saturday, and not much changed in the way of Friday’s Box Office Estimates.
The Box Office Weekend will finish around $90 million dollars domestically. No need to panic H-wood, yes, it’s a poor number, but its on par with last years results. This same weekend last year did $90 million.
I said it in the projection piece on Thursday, moviegoers are totally worn out and tired — We got The Avengers, We got The Amazing Spider-Man and The Dark Knight Rises, and tons of other big budget summer movies. People have had enough. Moviegoers will go into a sort of hibernation until the middle of October when all the Halloween Horror films hit. Then in November moviegoers will head back to the theaters in droves as the holiday season begins.
The Expendables 2 will finish first, The Bourne Legacy will finish second. The two surprises of the weekend are Premium Rush — a super soft open of $6.5 million dollars, and 2016 Obama’s America, which will do about the same, $6.4 million dollar. It’s a surprise because 2016 Obama’s America opened in half the theaters that Premium Rush did and got 1/10th the marketing. Plus, I’d have thought Joseph Gordon-Levitt would have a little more Box Office punch considering his recent successes.
The rest went as planned, with maybe one more exception, The Dark Knight Rises jumped back into fourth place, in it’s 6th week. That has to make Warner Bros. happy. The Christopher Nolan saga will gross about $7.3 million dollars this weekend, giving the film a cumulative domestic gross of $422.3 million.
Meanwhile, Hit and Run and The Apparition bombed, big time. Ashley Greene’s first star vehicle slammed into the wall going 100 mph. So, much for her being Hollywoods next leading lady. The smart thing for her to do now, is work with good people and push her ego to the side and be a supporting actress, until the right project comes along. Or, she can push her luck, and end up being one of those actresses that stars in ten consecutive straight to DVD/BluRay films, before trying to resurrect her career in her late 30′s by jumping to TV. The Box Office top Ten is below.
SATURDAY – 6:23AM PT: Out of nowhere, the anti-Obama movie, 2016 Obama’s America, pushed its way into third place while Joseph Gordon-Levitt’s new film Premium Rush bombs and lands in 8th.
The Expendables 2 is going to win this weekend with ease, but it won’t be winning in grand fashion. The Expendables 2 made a measly $3.6 million on Friday and is projecting out to an $11 million weekend.
The Bourne Legacy also did it’s (expected) thing, holding onto the number 2 spot for the second straight week, but again, the film achieved this feat by with terrible numbers, pulling in only $2.5 million on Friday and projecting $8 or $9 million for the weekend. Sorry Jeremy Renner, but this film still hasn’t crossed the $100 million dollar domestic gross threshold. By the end of the weekend, the film will still be about $15 million short of that feat.
The stunner here is 2016 Obama’s America, The Rocky Mountain Pictures Documentary that trashes the POTUS. It’s stunning because, as Deadline wrote, ’it’s playing in a 1/3 less theaters across North American than the other wide release actioners.’ What’s not stunning? The success of the anti-Obama pic comes on the eve of the Republican National Convention August 27-30.
Poor Premium Rush, the bicycle action flick with Joseph Gordon-Levitt and Michael Shannon got blindsided by the anti-Obama truck. The film which is rated PG-13 to help its wide spread appeal, brought in a raggedy $2 million dollars on Friday night. The film opened in 2,255 theaters, so there were a lot of empty seats. The film will be lucky to break the $6 million mark over this weekend.
And don’t get me started on Hit and Run and The Apparition. They’re both stinkers. The Apparition, the Ashley Greene horror vehicle crashed and burned, pulling in less than $1 million. The film grossed $975 thousand dollars on Friday and is projecting a $2.6 million domestic weekend. Ouch!
This Weekends Box Office Returns
1. The Expendables 2 (Millenium/Lionsgate) Week 2 [3,355 Runs] R
Friday $3.7M, Saturday $5.4M, Weekend $13.0M (-55%), Cume $53.8M
2. The Bourne Legacy (Universal) Week 3 [3,652 Runs] PG13
Friday $2.7M, Saturday $4.1M, Weekend $9.5M, Cume $85.6M
3. ParaNorman (Focus Features) Week 2 [3,455 Runs] PG
Friday $2.3M, Saturday $3.7M, Weekend $8.7M (-38%), Cume $29.3M
4. The Dark Knight Rises (Legendary/WB) Week 6 [2,606 Runs] PG13
Friday $2.0M, Saturday $3.1M, Weekend $7.3M, Cume $422.3M
5. Odd Life Of Timothy Green (Disney) Week 2 [2,598 Runs] PG
Friday $2.0M, Saturday $3.0M, Weekend $7.2M (-34%), Cume $27.1M
6. Premium Rush (Sony) NEW [2,255 Runs] PG13
Friday $1.9M, Saturday $2.3M, Weekend $6.5M
7. The Campaign (Warner Bros) Week 3 [3,302 Runs] R
Friday $2.2, Saturday $2.5M, Weekend $6.5M, Cume $62.6M
8. 2016 Obama’s America (Rocky Mountain) NEW [1,091 Runs] PG
Friday $2.2M, Saturday $2.3M, Weekend $6.4M, Cume $9.2M
9. Hope Springs (Sony) Week 3 [2,402 Runs] PG13
Friday $1.7M, Saturday $2.4M, Weekend $5.7M, Cume $44.8M
10. Hit And Run (Open Road) NEW [2,870 Runs] R
Friday $1.4M, Saturday $1.8M, Weekend $4.3M, Cume $5.5M
12. The Apparition (Dark Castle/WB) NEW [810 Runs]
Friday $1.1K, Saturday $1.1M, Weekend $3.0M
Box Office Source: Deadline
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