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BOX OFFICE RETURNS: Pixar’s Brave Dominates the Box Office

Written by Alexander Tucker   // 06/24/2012

Box Office

 

 

Box OfficeSunday 7:29 am/pt: Pixar shows their might! Brave will run away with this weekends Box Office Gold. In what will be a massive landslide win for Pixar, which grossed $25 million Dollars in Brave receipts on Friday and $23.6 million dollars on Saturday.That opening has Hollywood insiders projecting a massive $66.5 million dollar opening Box Office weekend.

 

The Animated film about a young princess (voiced my Kelly Macdonald) who defies a sacred custom of the land, inadvertently brings turmoil to the kingdom, and then makes an ill-fated wish in order to set things right., will mark the 12th Pixar film to open number one since A Bug’s Life in 1998. Looks like concerns that Brave would only appeal to girls and their mothers was overplayed. Boys like archers to, even if the person shooting the arrows is a girl.

 

In a complete disappointment and insider shock, the highly marketed Abraham Lincoln: Vampire Hunter came in third at the Box Office on Friday behind Madagascar 3, which has been in theaters for three weeks. Even more embarrassing for 20th Century Fox, it couldn’t beat the animated Madagascar 3, even though a new Pixar animated feature opened wide. Sources tell Deadline, ‘Vampire Hunter ‘ under performed with a piteous $6.5 million dollars on Friday and $6 million dollars on Saturday: Now those $17.5 million dollar weekend projections aren’t looking so sterling. Sources are now predicting a $16.7 million dollar Box Office weekend.

 

Madagascar 3: Europe’s Most Wanted opened two weeks ago for distributor Paramount ($60.3M) but the threequel is holding at #2.

 

Meanwhile, Focus Features’ offbeat Seeking A Friend For The End Of The World (in only 1,618 theaters)  starring Steve Carell and Keira Knightley finished 10th at the Box Office on Friday. It posted $1.2M and may pull in $4.5M in its opening weekend. Which, in context isn’t a bad haul. The Lorene Scafaria directed film only cost $10 million dollars to make. It should make all that money back over the next three weeks and Keria Knightly and Steve Carell movies always do great DVD-BluRay rentals and sales receipts.

 

Weekend Top Ten  coming Soon

 

1. Brave (Pixar/Disney) 3D NEW [4,164 Theaters]
Friday $24.5M, Saturday $23.5M, Weekend $66.7M

2. Madagascar 3 3D (DreamWorks Anim/Paramount) Week 3 [3,920 Theaters]
Friday $6.1M, Saturday $7.7M, Weekend $20.2M, Cume $157.5M

3. Abraham Lincoln: Vampire Hunter 3D (Fox) NEW [3,108 Theater]
Friday $6.3M, Saturday $5.6M, Weekend $16.5M

4. Prometheus 3D (Fox) Week 3 [2,862 Theaters]
Friday $2.9M, Saturday $3.9M, Weekend $10.0M, Cume $108.5M

5. Snow White & The Huntsman (Universal) Week 4 [2,919 Theaters]
Friday $2.5M, Saturday $3.3M, Weekend $8.0M, Cume $137.0M

6. Rock of Ages (New Line/Warner Bros) Week 2 [3,470 Theaters]
Friday $2.5M, Saturday $3.1M, Weekend $8.0M (-45%), Cume $28.7M

7. That’s My Boy (Sony) Week 2 [3,030 Theaters]
Friday $2.4M, Saturday $2.8M, Weekend $7.9M (-41%), Cume $28.1M

8. Marvel’s The Avengers 3D (Disney) Week 8 [2,230 Theaters]
Friday $2.0M, Saturday $2.8M, Weekend $7.0M, Cume $598.2M

9. Men In Black 3 3D (Columbia/Sony) Week 5 [2,462 Theaters]
Friday $1.7M, Saturday $2.3M, Weekend $5.6M, Cume $163.3M

10. Seeking A Friend For The End Of The World (Focus) NEW [1,625 Theaters]
Friday $1.2M, Saturday $1,5M, Weekend $3.8M


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