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BOX OFFICE: “Ted” headed for HUGE $52.5m! “Magic Mike” No. 2 $38m, “Brave” Rebounds

Written by Alexander Tucker   // 07/01/2012

Box Office




Box Office

UPDATE: The estimates remained steady, “Ted” will win the weekend and has over performed and made a huge splash and a statement in the name of Seth MacFarlane’s brand. The only change came from “Brave,” which rebounded Saturday night with $13.4m Vs. the disappointing $10.5m it made on Friday. But even with that bit of good news, Pixar has to be disappointed with a second weekend third place finish.


BOX OFFICE REPORT: All I can say is wow. The Box Office was completely unpredictable this weekend and Pixar’s Brave fell like a wet dish rag. Few believed the Pixar film would finish less then second, but that’s exactly what’s going to happen at the box office this weekend. Seth MacFarlane and Mark Wahlberg have taken care of that.


Ted has gone hog wild and grossed a fantastically unforeseen $20.5m on Friday and $18m on Saturday. It seems MacFarlane’s Family Guy fans have followed him to the Box Office — Which tells me there will be a Family Guy Theatrical release one of these days. I give all the credit to good marketing and Seth MacFarlane. Yes, Mila Kunis and Marky Mark are big name actors, but I think it was the unmistakable voice and humor of MacFarlane that put asses in the seats.


Coming in second place with a great number of it’s own, was Channing Tatum’s simi-autobiographical stripper flick, Magic Mike. Warner Brothers did a great job promoting this film and all the men in it put their best marketing foot or rather abs forward.


You could feel Magic Mike picking up steam all week. Two months ago I felt like this movie may end up in the $30-$40 million dollar range when all was said and done — which would have been impressive because the film cost less than $10 million to make. Well, it looks like Magic Mike may pass the $40 million dollar mark this weekend, pulling in $18 million dollars at the Box Office on Friday Night and another $10.7m on Saturday. Amazing.


I also think it’s  safe to say that Channing Tatum is now a true No. 1. He is a go to leading man who can lead a film franchise to Box Office gold.  I have been skeptical of his true Box Office Prowess, but he has proven me wrong over the last year and a half. He deserves credit for that. He has done everything right, stayed out of celebrity trapping trouble, took on risky projects, and delivered at the Box Office. The Vow, 21 Jump Street and it looks like Magic Mike, will all make over $100 million dollars domestically. That’s big time. Look for his price tag to go up. He may start demanding $10 million a film and he should or fire his agent.


In third place was Brave which fell flat on her face. The film is down an astonishing -57% from last Fridays total, bringing in only $10.5 million dollars on Friday before slightly rebounding with $10.7m on Saturday. Why astonishing? This is a Pixar film folks. Pixar films aren’t supposed to noise dive like that. Go look at the numbers. Almost every Pixar film ever made has won back to back weekends. Brave will finish a distant third and by Pixar’s standards, it’s a bust.


You can see the rest of the top ten below. What a Weekend.

1. Ted (Universal) NEW [3,239 Theaters] R
Friday $20.5M, Saturday $18.0M, Weekend $52.5M

2. Magic Mike (Warner Bros) NEW [2,930 Theaters] R
Friday $18.0M, Saturday $10.7M, Weekend $38.0M

3. Brave 3D (Pixar/Disney) Week 2 [4,164 Theaters] PG
Friday $10.5M, Saturday $13.4M, Weekend $35.5M (-47%), Cume $132.2M

4. Madea’s Witness Prot (Tyler Perry/Lionsgate) NEW [2,161 Theaters] PG13
Friday $10.2M, Saturday $9.6M, Weekend $27.0M

5. Madagascar 3 3D (DWA/Par) Week 4 [3,715 Theaters] PG
Friday $4.2M, Saturday $5.1M, Weekend $12.5M, Cume $180.7M

6. Lincoln: Vampire Hunter 3D (Fox) Week 2 [3,109 Theaters] R
Friday $1.9M, Saturday $2.5M, Weekend $6.2M (-62%), Cume $29.2M

7. Prometheus 3D (Fox) Week 4 [1,951 Theater] R
Friday $1.4M, Saturday $2.1M, Weekend $5.1M, Cume $118.4M

8. Moonrise Kingdom (Focus) Week 6 [854 Theaters] PG13
Friday $1.7M, Saturday $2.0M, Weekend $5.0M, Cume $18.5M

9. Snow White & The Huntsman (Universal) Week 5 [2,337 Theaters] PG13
Friday $1.2M, Saturday $1.9M, Weekend $4.5M, Cume $145.7M

10. People Like Us (DreamWorks/Disney) NEW [2,055 Theaters] PG13
Friday $1.5M, Saturday $1.7M, Weekend $4.2M


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