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Box Office Shocker: Skyfall Back in First!

Written by Alexander Tucker   // 12/09/2012

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Skyfall is back at No. 1 in it’s fifth week. Twilight: Breaking Dawn Part 2 falls back to second place. Meanwhile, Gerard Butler’s Playing For Keeps Bombs after being canned by critics.



box officeLet me just get this out of the way: Gerard Butler just doesn’t put asses in the seats. He’s a marginal box office leading man. When you take in his career as a whole, you begin to notice that his star isn’t as bright as you might think.


Here’s a list of films he’s done since 300 (2006): The Ugly Truth, Law Abiding Citizen, Gamer, PS I Love You, Chasing Mavericks, Coriolanus. Do you see the trend here? I think Butler should take a step back and try to develop a show for BBC One in the vain of Idris Elba’s Luther or David Morrissey Thorne. Butler has the pull to get a mini-series like that green-lite. Enough with the romantic comedies, guy. You’re a good actor, get back to your roots and regain the moviegoing publics respect.


Now, back to the Box Office. His Melodrama Playing For Keeps bombed into 6th place this weekend with $6 million dollars. For director Gabriele Muccino its a wake up call. It’s not easy to produce a hit without Will Smith. Two of his last three films, Seven Pounds and The Pursuit of Happyness were big successes. He has to be disappointed by this opening.


Skyfall and Daniel Craig have a different story to tell. Skyfall is the highest earning James Bond film in its storied history that began in 1962 and its back in first place after five weeks with an $11 million dollar weekend. It turns out, as I thought all along, Daniel Craig was a great choice to play the super spy. He’s brought a realism to the character 007 that we’ve never seen before. It’s a fantastic film.


Twilight Breaking Dawn Part 2 drops to 2nd place, and to be frank, Summit and Lionsgate have to be disappointed in its grand finale film. Conventional wisdom tells you that the finale film should outperform the rest. Much like Harry Potter and the Deathly Hallows Part 2, and Star Wars Revenge of the Sith did — Don’t roll your eyes too much, Twilight is one of the top ten film franchises in history.  So, it’s surprising that 4 weeks in, the film has only surpassed the first film from 2008 in domestic gross with $262 million dollars. Does anyone else think the break-up had anything to do with it?


Overall it was a boring Box Office weekend. Next week things get exciting again though, with the opening of THE HOBBIT!!! Then, the week after that we get Jack Reacher, Zero Dark Thirty and This Is 40. Then Christmas comes and Django UnChained and Les Miserables hits. So, this weekend really is the calm before the storm. The top ten is below.



Box Office Top Ten

1. Skyfall (Eon/MGM/Sony) Week 5 [Runs 3,401] PG13
Friday $3.1M, Weekend $11.0M, Cume $261.6M

2. Breaking Dawn Part 2 (Summit/Lionsgate) Week 4 [Runs 3,646] PG13
Friday $2.7M, Weekend $8.7M, Cume $268.3M

3. Lincoln (DreamWorks/Fox/Disney) Week 5 [Runs 2,014] PG13
Friday $2.5M, Weekend $8.4M, Cume $96.7M

4. Rise Of The Guardian (DWAnim/Par) Week 3 [Runs 3,639] PG
Friday $2.2M, Weekend $10.6M, Cume $61.2M

5. Life Of Pi (Fox) Week 3 [Runs 2,946] PG
Friday $2.2M, Weekend $8.2M, Cume $60.8M

6. Playing For Keeps (Millenium/FilmDistrict) NEW [Runs 2,837] PG13
Friday $2.1M, Weekend $6.0M

7. Red Dawn (MGM/FilmDistrict) Week 3 [Runs 2,754] PG13
Friday $1.3M, Weekend $4.1M, Cume $37.1M

8. Wreck-It Ralph (Disney) Week 6 [Runs 2,746] PG
Friday $1.1M, Weekend $4.6M, Cume $164.2M

9. Flight (Paramount) Week 6 [Runs 2,431] R
Friday $910K, Weekend $3.1M, Cume $86.1M

10. Killing Them Softly (Annapurna/Weinstein) Week 2 [Runs 2,424] R
Friday $890K (-65%), Weekend $2.9M, Cume $11.9M


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