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Box Office Update: ‘MIB 3′ Slows, But Stays #1

Written by Alexander Tucker   // 05/27/2012

 

 

 

BOX OFFICE UPDATE: ‘Men in Black 3′ will win the weekend, but not with a bang. Overall moviegoing is down $190m this summer. Thats -32% overall from this time last year.

 

‘MIB 3′ is underperforming, though it will make $70m this holiday weekend and it should pass the $100m mark by next weekend and fair well over seas. The Avengers is performing admirably considering its in its fourth week of release and it will finish a strong second as predicted.

The disappointment of the weekend has to be ‘Chernobyl Diaries,’ which started Friday in 3rd and has fallen to sixth behind Battleship and The Dictator. It was hampered by horrid reviews and obviously the Friday word of mouth did little, next to nothing for the single cam horror flick.

 

Battleship did manage to pulls it’s self out of the water, but its still terribly underperforming. I put this one on Universal. Sure the reviews weren’t great, but nether were the Transformer reviews or National Treasure reviews. Universal should have never challenged The Avengers. It should have been released in July. It’s going to cost the studio millions and hurt the reputation of Taylor Kitsch who backed up his John Carter bomb with this Battleship bomb. It’s a shame to, because the young man can act. Don’t be surprised to see him take on a few more supporting roles over the next few years. He needs to get his Hollywood sea legs back… Don’t pardon the pun.

 

Meanwhile, The Dictator is actually doing marginally well and comedies like that are in business for the long money. It should over perform at redbox and Best Buy. Then it will surely be bought by FX or TNT and played on a loop for a few years. It will finish the weekend in fourth place and Paramount has to be happy about that.

 

Get the rest of the Box Office numbers below.

 

UPDATE: SATURDAY BOX OFFICE 

 

1. Men in Black 3 3D (Columbia/Sony) NEW [4,248 Theaters] PG13
Friday $18M, Saturday $19.6M
3-Day Weekend $56M, 4-Day Holiday $70M

2. Marvel’s The Avengers 3D (Disney) Week 4 [3,918 Theaters] PG13
Friday $9.7M, Saturda $14.6M
3-Day Weekend $38M, 4-Day Holiday $48.5M, Cume $525.2M

3. Battleship (Universal) Week 2 [3,702 Theaters] PG13
Friday $3.0M (-65%), Saturday $4.0M
3-Day Weekend $10.7M, 4-Day Holiday $13.3M, Cume $46.8M

4. The Dictator (Paramount) Week 2 [3,014 Theaters] R
Friday $2.7M (-51%), Saturday $3.3M
3-Day Weekend $9.2M, 4-Day Holiday $11.5M, Cume $43.3M

5. Dark Shadows 3D (Warner Bros) Week 3 [3,404 Theaters] PG13
Friday $2.0M, Saturday $2.7M
3-Day Weekend $7.4M, 4-Day Holiday $9.4M, Cume $64.9M

6. Chernobyl Diaries (Alcon/Warner Bros) NEW [2,433
Theaters] R
Friday $3.5M, Saturday $2.3M
3-Day Weekend $7.9M, 4-Day Holiday $9.2M

7. What To Expect When You’re Expecting (Lionsgate) Week 2 [3,021
Theaters] PG13
Friday $2.2M (-42%), Saturday $2.6M
3-Day Weekend $7.0M, 4-Day Holiday $8.7M, Cume $23.7M

8. Best Exotic Marigold Hotel (Fox Searchlight) Week 4 [1,233
Theaters] PG13
Friday $1.5M, Saturday $2.5M
3-Day Weekend $6.3M, 4-Day Holiday $8.0M, Cume $18.2M

9. The Hunger Games (Lionsgate) Week 10 [1,421 Theaters] PG13
Friday $565K, Saturday $900K
3-Day Weekend $2.3M, 4-Day Holiday $3.0M, Cume $396.0M

10. Think Like A Man (Screen Gems/Sony) Week 6 [786 Theaters] PG13
Friday $390K, Saturday $550K
3-Day Weekend $1.4M, 4-Day Holiday $1.8M, Cume $88.7M

 

[numbers via deadline]


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