Eastern Conference Finals Game 6 on ESPN Generates Highest Overnight Rating for NBA Game Ever on Cable
Thursday night’s NBA Eastern Conference Finals Game 6 on ESPN – the Miami Heat defeated the Boston Celtics to even their series at 3-3 – generated an 8.2 overnight rating, the highest overnight for an NBA game ever on cable (records back to 2003), according to Nielsen. The 8.2 for Game 6 surpasses the previous record, a 7.9 for Game 4 of this series, as the best overnight ever.
The 8.2 overnight rating is up 49 percent compared to the most recent Game 6 on ESPN – Boston/Orlando in the 2010 Eastern Conference Finals – which posted a 5.5.
In Miami, Game 6 delivered a 22.0 rating, the highest-rated NBA playoff game on ESPN in the market. In Boston, the game averaged a 20.5, the second highest-rated NBA game on ESPN in the market.
ESPN will televise Heat-Celtics Game 7 on Saturday, June 9, at 8:30 p.m. ET. The Finals on ABC will begin Tuesday, June 12 at 9 p.m.
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