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NBC Scores Best Non-U.S. Olympic Ratings In Opening Ceremony History

Written by Alexander Tucker   // 07/28/2012

London Olympics NBC Opening CeremonyNBC Scores Best Non-U.S. Olympic Ratings In Opening Ceremony History

 

23.0 Rating and 40 Share is 7% Higher than Beijing, 28% Higher than Athens and 24% Higher than Sydney National ratings and viewership will be available later this afternoon.

 

NBC Olympics Digital and Social Media Coverage

LONDON – July 28, 2012 – NBC’s coverage of the 2012 Olympic Games Opening Ceremony from Olympic Stadium in London registered the best overnight rating (Winter or Summer) for a non-U.S. Olympic Opening Ceremony ever. The Opening Ceremony on NBC earned a 23.0 overnight rating and a 40 share (8-Midnight. ET/PT), according to data released today by The Nielsen Company.

 

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Compared to Opening Ceremony overnight ratings for non-U.S. Olympics, the 23.0/40 is seven percent higher than the Opening Ceremony for the 2008 Beijing Olympics (21.5/37), 10 percent higher than the tabloid-fueled Lillehammer Games (21.0/34), and 15 percent higher than the Opening Ceremony for the 2010 Vancouver Games (20.0/33).

 

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NON-U.S. OPENING CEREMONY OVERNIGHT RATINGS:

1. London – 2012

23.0/40 NBC

 

2. Beijing – 2008

21.5/37 NBC

 

3. Lillehammer – 1994

21.0/34 CBS

 

4. Vancouver – 2010

20.0/33 NBC

 

5. Nagano – 1998

18.6/30 CBS

 

6. Sydney – 2000

18.5/32 NBC

 

7. Seoul – 1988

18.3/33 NBC

 

8. Athens – 2004

18.0/30 NBC

 

9. Sarajevo – 1984

17.2/27 ABC

 

10. Calgary – 1988

17.0/40 ABC

 

11. Barcelona – 1992

16.5/32 NBC

 

12. Albertville – 1992

16.0/26 CBS

 

13. Torino – 2006

 

14.7/23 NBC

 

OPENING CEREMONY NBC OVERNIGHT RATINGS FOR U.S. GAMES:

1. Los Angeles – 1984

29.5/55 ABC

 

2. Salt Lake City – 2002

27.9/43 NBC

 

3. Atlanta – 1996

27.2/47 NBC

 

TOP 20 METERED MARKETS FOR OPENING CEREMONY:

1. San Diego

27.8/49

 

T2. Washington D.C.

26.8/48

 

T2. West Palm Beach

26.8/48

 

4. Salt Lake City

26.6/50

 

5. Denver

26.4/51

 

 

6. Norfolk

26.3/42

 

7. Sacramento

25.4/47

 

T8. Kansas City

25.0/44

 

T8. Richmond

25.0/41

 

10. Columbus

24.9/43

 

T11. Boston

24.8/45

 

T11. Indianapolis

24.8/45

 

13. Seattle

24.4/48

 

14. Los Angeles

24.2/44

 

15. Atlanta

24.1/39

 

T16. Philadelphia

24.0/40

 

T16. Jacksonville

24.0/40

 

T18. Austin

23.9/44

 

T18. Ft. Myers

23.9/44

 

20. Portland

23.8/48

Jim Bell served as executive producer of NBC’s Opening Ceremony coverage; Bucky Gunts, director; Molly Solomon and Joe Gesue producers.

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

 


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