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Participant acquired the right of the Cesar Chavez Bio-Pic, ‘Chavez.’

Written by Alexander Tucker   // 06/05/2012

ChavezParticipant Media has acquired the North American rights of the Cesar Chavez Bio-Pic, ‘Chavez.’ The iconic Labor Leader and Civil Rights activist will be portrayed by Michael Pena. His labour group is responsible for the famous political chant and slogan Se, se Puede or Yes, we can.


Chavez was a Mexican American known for his Latino civil rights activism, and was strongly promoted by the American labor movement, which was eager to enroll Hispanic members. By the late 1970s, his tactics had forced growers to recognize the UFW as the bargaining agent for 50,000 field workers in California and Florida. After his death he became a major historical icon for the Latino community, and for liberals generally, symbolizing support for workers and for Hispanic power based on strong grass roots organizing.


Hotel Rwanda director Diego Luna heads the project and Keir Pearson wrote the script. Luna’s Canana Films is producing the biopic, currently filming in Sonora, Mexico, and co-starring America Ferrera, Rosario Dawson, Wes Bentley, Michael Cudlitz and Gabriel Mann. Oh, and John Malkovich is in the film too and is producing alongside Luna.


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