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UNREAL: CBS Has Already Sold 50% of Super Bowl Ad Space

Written by Alexander Tucker   // 05/31/2012

Super BowlWhen you think about it, it’s really quite amazing. CBS has sold more than 50% of its Super Bowl Ad Space for its 2013 broadcast of The Super Bowl and NFL mini-camps haven’t even begun.


Sports are the most popular thing on television. I understand that’s not a fair statement because there are so many forms of sports all over the world, but nonetheless, it’s a fact.


ESPN, Sky1, Fox Sports, NBC Sports and the rest of the sports broadcasters have made sports into the greatest reality series in the world. And in America the king of kings is the NFL.


The NFL has become a 24 hour, 365 day a year well oiled machine. We watched the NFL draft in record numbers this year, we watched Preseason Games at record numbers last year, we watch the opening game between the Saints and Packers at a record setting number last year and over 111.3 million people watched the Super Bowl — The most watched broadcast in U.S. television history.


We know the coaches, the players (By the time they’re sophomores in college), the owners and even the GM’s. Hell, even the men who cover football (Berman, Wingo, Peter King, Madden, Jaws) have become household names. You see unlike other reality shows and TV shows with scripted endings, we can also gamble on the outcome and play fantasy games — which are used to gamble with as well. The NFL is on fire and despite the concussion hysteria, its showing no signs of slowing down.


“The marketplace continues to be pretty active,” said John Bogusz, exec VP for sports sales and marketing at CBS, in an interview. “We are over 50% sold in the game, and we have a number of active negotiations with a number of people with a number of units that will get us closer to 80% sold,” he added, possibly in “a week or two.”


Still don’t think that is amazing? Consider this: Last year it cost companies 3.8 million dollars per 30 seconds of ad time during the Super Bowl. In a recession mired country that only speaks austerity like The United States of America, that’s flat-out remarkable.


In fact GM has pulled out of its yearly contract with the Super Bowl because of bail out complaints. Citing the companies conflict on interest. “Why did we bail GM out if they can buy $3.8m ad buys?” It’s a fair and reasonable question, but lucky for us, the NFL, and CBS, this country is still capitalistic and not every company got a U.S. bail out. Expect the Super Bowl to sellout ad space months before the actual game and expect another record setting ratings year.


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